A designerwho builds

and sparks joy in experiences he ships through emotive motion

👋 Hey there!

Let's get to know Jason.

Start
Jason Fu

Jason Fu

@ServiceNow

Bay Area, CA

Years of experience

7

Product designer specializing in AI-assisted design engineering

.WorkflowCard {
display: flex !important;
flex-direction: row;
font-family: "IBM Plex Sans";
font-weight: 400 !important;
padding: 12px 24px;
}
50

#ECEBFD

100

#DEDCFB

200

#C3C0F6

300

#A19BF0

500

#5B52DF

600

#3C36D5

Work

Build

Smart Organization App

Built an AI browser extension that reorganizes cloud drive files through an agentic system, without displacing existing habits.

View case study
Design System

Adoption Design System

Built a component system that let non-technical builders ship on-brand guidance without design or code.

View case study
Design

Guidance Enhancement

Replaced overloaded tooltips with contextual drawers and progressive disclosure, ending the system-hopping managers relied on.

View case study
Motion Design

Motion & Interaction

A collection of micro-interactions and AI thinking states — motion that shows what the system is doing, never decoration.

View case study
Design

Feature Release Modal

Replaced a carousel losing 75–80% of users after the first card with tabs, lifting click-through from 20% to 25%.

View case study
Strategy

Release Strategy Framework

A framework for sequencing and communicating product releases to minimize churn and maximize adoption.

Other design related work

A curated collection of non product design work ranging from motion graphic to cinematography.

About

Highlights

With a combined

10
yrs

UX and motion graphic design experience

Focused in

design
engineering

Taking designs end-to-end, from concept in Figma to production-ready front-end code.

Shipped

50+

adoption/onboarding experiences over the past 3 years

Led a team for

2+ yrs

delivering motion graphic product videos and establishing design and process frameworks.

What I value

Always curious

Always learning, staying genuinely curious about people, craft, and the world.

Principled rebel

Know the rules well enough to know when and how to break them intentionally.

Radical clarity

Concise, honest, and open by default, in feedback, in process, and in every interaction.

Skills

LeadershipMentorshipPublic speakingClear communicationActive listeningDecisivenessStrategic thinking