An adoption first product designer

who makes workflows delightful through motion

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JF

Jason Fu

Visual Experience Manager
@ServiceNow

Bay Area, CA

Years of experience

7

Product designer specializing in AI-assisted design engineering

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Work

Selected projects — 2020 to present

Develop & Design

Smart Organization App

Designed a smart organization tool that reduces cognitive overhead through intelligent categorization and motion cues.

UXMotionFigma
Design System

Cross-Platform Design System

Built a token-based system scaling across web, iOS, and Android with a single source of truth.

SystemsTokensZeroheight
Design

Guidance Enhancement

Redesigned in-product guidance flows to drive feature adoption without disrupting existing workflows.

OnboardingUX
Motion Design

Motion Asset Library

Catalogued and systematized reusable motion primitives for product teams to ship consistent animations.

MotionAfter EffectsLottie
Design

Feature Release Modal

Designed a release announcement pattern that increased feature discovery rates across the platform.

UXCopywriting
Strategy

Release Strategy Framework

A framework for sequencing and communicating product releases to minimize churn and maximize adoption.

StrategySystems
Coming soon

Other design related work

A curated collection of non product design work ranging from motion graphic to cinematography.

Coming soon

About

Highlights

With a combined

10
yrs

UX and motion graphic design experience

Focused in

design
engineering

Taking designs end-to-end, from concept in Figma to production-ready front-end code.

Shipped

50+

adoption/onboarding experiences over the past 3 years

Led a team for

2+ yrs

delivering motion graphic product videos and establishing design and process frameworks.

What I value

Always curious

Always learning, staying genuinely curious about people, craft, and the world.

Principled rebel

Know the rules well enough to know when and how to break them intentionally.

Radical clarity

Concise, honest, and open by default, in feedback, in process, and in every interaction.

Skills

LeadershipMentorshipPublic speakingClear communicationActive listeningDecisivenessStrategic thinking